LinkedIn is no longer merely a job search platform or corporate news site–it is becoming a popular video-led channel for business interaction. With the emergence of short-form and engaging videos, brands now have a golden chance to engage with their target audience more impactfully.
Why LinkedIn Is Investing Heavily In Video To Boost Engagement
LinkedIn’s algorithm is favouring content that attracts attention and maximizes engagement. Video is at the heart of this revolution.
Here’s why video matters:
- Native videos on posts gain 7x more reactions and 24x more comments.
- Video drives dwell time, which drives engagement.
- Live videos see 10x increased engagement compared to regular videos.
For firms, this is the most suitable storm to connect with the right people via engaging video narratives for LinkedIn.
How MetroMax BPM Services Assists You In Winning With LinkedIn Video
At MetroMax BPM, we assist organizations in doing more than posting–our emphasis is on designing strategic video content that converts. Here’s how we assist LinkedIn video efforts:
- Scripting & Storyboarding: We assist in developing video stories that align with your goals.
- Professional Production: From voiceovers to captions, we ensure high-quality video assets.
- Scheduling & Analytics: We look out for posting, optimization, and performance
- Campaign Integration: Video is synchronized with your email, social, and paid media campaigns.
Need videos that turn views into success? MetroMax BPM provides full-service LinkedIn video help. (Schedule your complimentary consultation now!)
What Are The New Video Content Formats On LinkedIn?
LinkedIn is rolling out a range of latest formats to get individuals more interested:
- LinkedIn Live: To host product demos, AMAs, and webinars.
- Short-form Video Posts: Like Tiktoks or reels but for industry experts.
- Video Carousels And Polls: Get individuals participating halfway through their scroll.
- Auto-captioning & Accessibility Tools: Ensure your content is accessible through these tools.
What Metrics Are Most Important When Calculating LinkedIn Video ROI?
To make sure your video campaigns are paying well, look out for the following KPIs:
- View-through Rate (VTR)
- Click-through Rate (CTR)
- Lead conversions with the medium of CTAs.
- Audience retention and long-term interest.
What Are The Best Practices For High-Converting LinkedIn Video Ads?
Do you wish to achieve the best video performance? Always remember these pro tips:
- Attract viewer attention in the initial 03 seconds.
- Ensure the videos aren’t more than 60 seconds.
- Add clear CTAs (these can be both visual CTAs and verbal CTAs).
- Add captions for quiet viewing of the video.
- Ensure the tone is professional but human.
Our innovative experts at MetroMax BPM Services assist businesses in guaranteeing success with each of these best practices.
How Is User-Generated Video Content Fostering Trust On LinkedIn?
Videos aren’t only for brands, consumers trust other consumers. That’s why UGC is on the top of the list:
- Employee tales create employer branding.
- Client testimonials lead to credibility.
- Behind-the-scenes footage makes your brand lively.
Ready to kick off a LinkedIn video marketing plan that earns trust and drives leads? Let MetroMax BPM Services handle the heavy lifting. (Schedule A conversation with our team today!)
Conclusion
LinkedIn is embracing bold video evolution–and your company shouldn’t be left in the dust. With the correct content, strategy, and execution, you can cut through the competition and present meaningful value to your audience.
