Enhancing Online Visibility and Lead Generation

Key Takeaways

5 talent hired

About

HVACMorgan.com is a Washington-based service provider specializing in residential and commercial HVAC and plumbing solutions. With a wide service area that includes King, Snohomish, and Skagit Counties, their goal was to build a stronger digital presence, attract more leads, and position themselves as a trusted local authority.

Challenges

Before partnering with MetroMax BPM Services, HVACMorgan.com faced several issues:

✅ Outdated website content and structure

✅ Low visibility on search engines (Google rankings were not optimized)

✅ Inconsistent lead generation from online platforms

✅ Lack of strong brand positioning in a competitive local market

They needed a scalable and sustainable solution that could generate high-quality traffic and convert that traffic into paying customers.

Solutions

MetroMax BPM Services designed a full-scale digital content and SEO strategy for HVACMorgan.com, which included:

Our Approach

Website Content Revamp

Rewriting landing pages with strong SEO copy focused on commercial plumbing and HVAC services

Integrating high-conversion CTAs (Calls-to-Action) on all service pages

Optimizing service descriptions with relevant keywords to increase searchability

SEO Strategy & Implementation

In-depth keyword research for all major services and service locations

Meta tag optimization and on-page SEO fixes

Local SEO improvements (Google My Business optimization, directory submissions)

Blog and Resource Content Creation

Publishing high-quality blogs that addressed user queries and industry topics

Internal linking strategies to enhance page retention and reduce bounce rate

Lead Funnel Optimization

Enhancing the visibility and ease of use of the appointment scheduling feature

Creating lead magnets and special offer CTAs

Implementing A/B testing for form placements and layouts

Client Testimonial

“MetroMax BPM helped us revamp our entire online presence. From rewriting our pages to making sure we show up in local searches—everything was handled professionally. We’ve seen a massive spike in inquiries, and most importantly, real leads. Highly recommended!”

HVACMorgan

Marketing Team

Outcome

Results (May–June 2025)

The total number of ranked keywords grew from 10 to 503 over a span of 7 months.

Approximately 75.3% of the total keywords now rank within the top 50 keywords on first page on Google.

Unique visitors improved to 1.1K, and monthly visits surpassed 1.5K.

Outperformed 3 competitors (Auburn Mechanical, Hermanson, PSR Mechanical) in total visitors and backlinks

Online visibility improved significantly in Google search and Google Business listings

Competitor Benchmarking (June 2025)

Compared with Auburn Mechanical, Hermanson, PSR Mechanical, and Macmiller:

HVACMorgan is ahead in monthly visits compared to Auburn, Hermanson, and PSR

Conclusion

This case study showcases how MetroMax BPM’s content engineering and SEO expertise helped HVACMorgan.com establish a stronger digital footprint and achieve measurable business growth. Backed by improvements in keyword visibility, backlink quality, and lead funnel engagement, HVACMorgan.com is positioned as a top HVAC and plumbing service provider in Washington.

Need Results Like These?

Let MetroMax BPM Services transform your digital presence. Whether you're in HVAC, IT, or eCommerce—we have the experience and tools to deliver.

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