The most valuable real estate in 2025 is determined by seconds of attention rather than pixels. Brands have less than four seconds to capture the attention of their target audience, as the average TikTok watch time has decreased to 3.75 seconds, according to Metricool’s 2025 State of Short-Form Video Report. That is less time than […]

Instead of asking “what’s next” for YouTube, this year’s MadeOn 2025 event boldly stated that the future of video lies in artificial intelligence (AI), intelligent tools, and monetization innovations. With features like dynamic sponsorship models, AI-powered shorts production, and multi-format livestreaming, YouTube is quickly establishing itself as the most flexible platform for brands, companies, and […]

Occasionally, Google algorithm changes make headlines, but sometimes the most significant changes are concealed in minor technical adjustments. When Google disabled the long-standing &num=100 parameter in September 2025, it was one such change. Although the detail might seem insignificant, it has a big impact on SEO tools, rank tracking software, and Search Console reporting. As […]

It may seem impressive to have tens of thousands of followers on social media, but the harsh truth is that Follower count doesn’t pay the bills. After spending a lot of money on acquiring followers, many startups, e-commerce brands, small and medium-sized enterprises, and business-to-business (B2B) firms observe stagnant conversion rates, increasing ad expenses, and […]

Your website is one of the most essential foundations of your online presence. However, there are risks associated with every business website migration, including slow load times, indexing problems, Core Web Vitals drops, and unforeseen ranking fluctuations. For business owners, developers, digital marketers, and IT managers, months of SEO effort can be undone by a […]

Threads, Meta’s quickly expanding social media platform, has officially crossed the 400 million monthly active users (MAUs) mark, representing a significant milestone in reshaping the landscape of business-to-business (B2B) marketing. Threads offers a unique opportunity for businesses looking to increase lead generation, improve brand awareness, and have real-time conversations. Understanding Threads is essential for B2B […]

Your brand may gain visibility if you solely rely on paid advertisements and top-of-funnel awareness, but it won’t grow in this era of full-funnel marketing. The true potential for e-commerce businesses to grow profitably is in the way you lead customers through each step of their journey through full funnel marketing. We develop strategies at […]

In 2025, the way people shop for electronics has changed significantly compared to a few years ago. Consumers now find products using creator videos, augmented reality (AR), and social media recommendations, all from their phones, instead of search engines or in-store visits. Platforms such as Snapchat, which recently published a report with Publicis Media and […]

Did you know Virtual assistants (VAs) are the new hype in revolutionising the way companies work? What started as simple voice-controlled devices has evolved into highly advanced systems that perform complex tasks, automate processes, and anticipate business requirements. With advancements in voice technology, artificial intelligence (AI), and workflow automation, virtual assistants are now more intelligent, […]

In April 2025, Facebook unveiled new steps to address the increasing problem of spammy posts, deceptive comments, and false content. As fake accounts and manipulation efforts increase, Meta is now ramping up its efforts to sanitise the platform. For online marketers, particularly those utilising LinkedIn and Facebook for brand development, it’s essential to know how […]