The Barbie movie is one of the most anticipated films of 2023, and the marketing team has turned social media pink to generate excitement for the film. Here are some key lessons every marketer should learn from their social media strategy.
Lesson 1: Use Stunning Visuals
There is no doubt! The stunning visuals did arrest the attention of social media users.
- The character posters, behind-the-scenes photos, and trailers all feature vibrant colors, eye-catching outfits, and playful poses, which do justice to the Barbie brand image infused in us for years.
- The dazzling visuals were presented in different formats like photos, videos, and GIFs, triggering reposts in all social media platforms.
They helped create a highly aesthetic and aspirational brand image for the film resonating with Barbie fans of all age groups across the globe.
Lesson 2: Connect with the Audience
The marketing team has also done a great job connecting with the audience personally on social media.
Engage the Audience:
They have used social media to share behind-the-scenes content and answer fan questions. They even hosted a contest on TikTok that challenged users to create Barbie-inspired videos.
Encourage User-Generated Content:
The team launched a Barbie Selfie Generator that allowed users to insert their photos into a Barbie-themed background. The generator was a huge success, with over 1 million users creating their own Barbie selfies and posting them on social media.
It created a sense of community around the film and made the fans feel special.
Beyond the visual spectacles, the marketing team tapped into the nostalgia of people, and kindled their emotions, which amplified the excitement for the film.
Lesson 3: Use Hashtags for Hype
#BarbieMovie & #Barbiecore
The marketing team has also been very effective in creating social media hype for the film using hashtags to get people talking about the film.
- #BarbieMovie has been used over 100 million times on Instagram.
- #Barbiecore has been particularly effective in arousing interest in the film. This hashtag is used to share images and videos that capture the aesthetics of the film, leveraging the brand loyalty that has existed for decades.
Lesson 4: Collaborate With Brands and Influencers
The Barbie movie team collaborated with several social media influencers to promote the movie on social media. They connected with fashion influencers, beauty influencers, and even virtual influencers worldwide to attract audiences from different demographics.
Their tie-ups with popular brands like Burger King, Pink Berry, Coldstone Creamery, and Airbnb fueled the ongoing Barbie fever.
Barbie fans across the globe are tickled pink with limited-edition Barbie-themed food and merchandise promoted on Instagram, Facebook, etc.
This resulted in mutual benefit as these collaborating brands grabbed the attention of the loyal follower base of each and doubled their reach.
Lesson 4: Collaborate With Brands and Influencers
The Barbie movie team collaborated with several social media influencers to promote the movie on social media. They connected with fashion influencers, beauty influencers, and even virtual influencers worldwide to attract audiences from different demographics.
Their tie-ups with popular brands like Burger King, Pink Berry, Coldstone Creamery, and Airbnb fueled the ongoing Barbie fever.
Barbie fans across the globe are tickled pink with limited-edition Barbie-themed food and merchandise promoted on Instagram, Facebook, etc.
This resulted in mutual benefit as these collaborating brands grabbed the attention of the loyal follower base of each and doubled their reach.
Overall, The Barbie movie social media marketing campaign has been very successful in creating hype for the film and has hit with audiences of all ages. The execution of social media campaigns coupled with effective social media listening, boosted the anticipation of the movie.
This is a testament to the success and the power of social media marketing to reach global audience.
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